RELATIONAL TRUST. REGIONAL ACTIVATION. REAL OWNERSHIP.
America is at a crossroads. Millions of small businesses built by grit, sweat, and decades of sacrifice are looking for successors. At the same time, thousands of veterans and military spouses are stepping out of uniform, searching for their next mission.
Most nonprofits stop at helping individuals. Owners In Honor™ doesn’t.
We see the bigger picture: jobs saved, legacies preserved, families stabilized, and communities across America thriving because a veteran steps in to take the helm.
But big missions don’t happen from boardrooms alone. They happen when people on the ground, people like you, carry the message, build the bridges, and show up for their communities. That’s why we built the Ambassador Program.
WHERE MISSION MEETS COMMUNITY
The Ambassador Program is the first step into the OIH ecosystem—a way for veterans, spouses, and community allies to lead from where they are. Ambassadors are boots on the ground, creating presence, visibility, and impact in their communities.
This is a highly selective process—only those who truly embody the mission will be chosen.
Ambassadors embody:
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Mission-Driven Purpose – empowering veterans through ownership.
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Community Roots – trusted and connected locally.
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Authentic Storytelling – inspiring others through lived experience.
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Bridge-Building Spirit – linking people, capital, and opportunity.
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Initiative in Action – stepping forward to lead.
Ambassadors lead locally, impact nationally, and carry the mission of Owners In Honor™ forward with honor and trust.
BUILT FOR THE FIGHT,
BUILT FOR THE MISSION
Because this is what we do.
We aren’t another nonprofit with lofty ideas and no follow-through. We’re veterans, spouses, operators, and entrepreneurs who have been in the trenches. We understand the stakes. We know what happens when a community loses its small businesses, when a family loses its livelihood, or when a veteran loses their sense of purpose.
Owners In Honor™ was built to solve that. We connect discipline with legacy. Service with opportunity. Veterans with business ownership. And through the Ambassador Program, we’re scaling that mission city by city, state by state.
MEET GENINE FALLON
Owners In Honor™ Board Member and Principal Ambassador
At the heart of the program is Genine Fallon—a strategist who knows how to turn trust into momentum. With decades of experience in investor relations, branding, and capital strategy, Genine has built her career at the intersection of relationships and results.
As Owners In Honor™ Board Member and Principal Ambassador, she’s setting the tone for what it means to represent OIH: authenticity, grit, and action. Genine embodies the truth that being an Ambassador isn’t about titles. It’s about trust—and the ability to connect people, capital, and opportunity in ways that transform lives and communities.
STEP UP AND
STAND UP WITH US
This is your invitation.
If you believe in preserving America’s small businesses, empowering veterans to lead again, and building communities that thrive long after the uniform comes off—then the Ambassador Program is your first step into something bigger.
Nominations are now open.
Step up. Stand with us. Be the voice your community needs. We look forward to your application. Ambassadors are chosen with great care and honor.
